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PASS THE GRAVY

Give polls, riddles, just for fun and tell followers to respond back for special offers.

Who would u hire 4 a bachelorette party? the “Las Vegas” or the “Young” Elvis?

Were does this line come from?: “Nobody puts baby in the corner.”

Which not true?: Prevents onion tears – put it in the freezer, run cold water over it, or wet your arms.

KEEP YOUR FRIENDS CLOSE…

Most people who join your site are going to be visitors who have grown to trust you. Pay attention to your followers and what they are doing and engage in conversation. Reach out to people who ask questions and do your best to provide good answers without simply promoting your events.

MAXIMIZE @REPLIES

Here is an example of reaching out by making your @replies useful to everyone. When you reply to someone, make the most of that reply so other followers can benefit. Example:

Someone asks you what “What a cool downtempo lounge in Amsterdam?”

You could simply reply: @username Dolphins

However, there’s a slight problem with this answer. Your followers did not see the original question. So even if they know what Champin Le Seigneur Cote Rotie is, they have no idea what you are talking about unless they click the person’s username to find the question.

A better reply would be:

@username Dolphins is a cool Downtempo Coffehouse in the heart of Amsterdam .

Not only have you helped a curious follower, but you also provided information that your other followers may find useful. Thorough replies like this also add value to your recent Twitter stream, as I mentioned above.

(Note: Twitter made an update in May so that when you begin a tweet (reply) with @username, the only people who see it is the person you are replying to and anyone who is following both of you. So if you want everyone to see your reply make sure to incase your reply in quotes “@username”. Now it’s a reply and everyone else can see it as well.)

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FOLLOWERS will only book you if they are INTERESTED in you.

They will only be INTERESTED if they are FOLLOWING you.

They will only FOLLOW you if they find you INTERESTING.

They will find out if you are INTERESTING by reading your Twitter stream.

COMING IN FOR A LANDING...

Most people really just want to know who you are and why they should follow you. That’s why you should use a Customized Background to give people a QUICK overview of who you are and what they can expect if they follow you. The goal, after all, is to get the follower now and make the sale later.

WHERE’S THE BEEF?

We all know first impressions are crucial, which is why you gain new followers and build credibility through creative content. Gertrude Stein once joked about Los Angeles that there was “no there there.” People need a unique reason to follow you, so give them a “there” to visit by providing clever content. This will help stand out against the white noise of other Tweeters, as well as dreaded spammers.

COUNT TO 20

When someone goes to your Twitter homepage, the first thing they see is your last 20 tweets, also known as your recent Twitter stream. Hence, your last 20 Tweets say a lot and give you 20 chances to sell someone on following you. Make sure your Twitter stream exudes value and gives potential fans a glimpse of what they will get as a follower.

NO GREEN EGGS WITH SPAM

Give your Twitter stream variety in thought and language. Don’t just brag about yourself or promote your site. If you do, you’ll quickly discover no one cares. Never lose sight of the fact that your goal is to provide VALUE to your target audience. This will help you get “re-tweets,” where people tell their friends about you. Good word of mouth, as we know, is priceless.

SPICE UP YOUR PLATE

This is a fast content generator. Let’s say we’re talking about Music, make a one- or two-word list of thing related to Music, such as: 80‘s Rock Stars, Boy Bands, Hip Hop, Punk. Once you’ve made your list, add these words in front:

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Funny Factoid ‘s 80′s Rock Stars

Funny Factoid Boy Band

Funny Factoid Hip Hop

Funny Factoid Punk

Now do a Google search for those topics, and then Tweet the factoid you find!

TRY THE HOT LINKS

Use your tweets to link to some terrific content, interesting resource articles, and blog posts that have nothing to do with your type of business. Example:

For starters, National Public Radio (NPR) is a great place for content. Take a look at the last hour of their news shows for their human-interest items. Then do a Google search for articles and YouTube videos on that subject.

WRAP THAT LINK WITH YOUR OWN BUN

Use current topics to bury your marketing messages, and when you link, shorten it (use tinyURL or other service) and put the link in the middle of the sentence.

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Here is a Concise List of Don’ts for Twitter Etiquette:

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DON’T TWEET THE EXACT SAME PHRASE

Resending “COME EARLY AVIOD THE LINES DRINK SPECIALS” will get you nowhere and make people want to send you a computer virus. Your Twitter stream should flow, not repeat bubbles like bad gas.

DON’T GET OFF TOPIC

Being a Professional DJ’s is like running a businesses. Nothing turns off fans more than pointless info about your day. Followers of businesses and Professional DJ’s want useful info or links, not what kind of toothpick brand you just used. Unless it had a funny fortune written on it…

DON’T CONSTANTLY TWEET

It’s good to check in if you haven’t for a while, but use some discipline with your tweets, since this is for business and pleasure. Send tweets that are significant to you.

Enjoy the Twitter life and save the next 140 characters for me.

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