By taking these concepts used in commercials and movie trailers, your videos will become more exciting to view. They are designed to catch your attention quickly and persuade you to watch.
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STOP MAKING SENSE – NO TALKING HEADS
Yes, The Talking Heads made awesome music in the 80s, but when it comes to web videos, The Talking 
Heads have reverted back to the literal term of average people ranting about nothing.
Think about it:
When was the last time you enjoyed watching someone talking directly into a camera for ten minutes straight? And yes we’ve all heard the rant of “I’m gonna keep it real and not play the commercial junk” AND NO not another DJ video with the laser light show and fog machine!!! Admit it, these videos can become boring and you have a hard time staying focused on what you are watching. If you are bored with what you are seeing, then your viewers probably are too.
Remember the droning teacher when Ferris skipped class? it feels like
“Bueller… Bueller…” the teacher was putting everyone to sleep.
SIZE OF THE WARRIOR
Yes, length does matter. In this case, it’s like a golf game – less is more. 2-3 minutes is a good average time for videos. Remember the rule: Short and Sweet. If your video is any longer, it better be more interesting than the cold beer waiting for me at the 19th Hole.
PLAN AHEAD - SONGS IN THE KEYWORDS OF LIFE
KEYWORDS are popular search terms used by the average Joe to find stuff. Examples: “How To,” “Video,” “Easy,” and “Tips.” They are also:
— Any major brand names
— Anyone in the media
— Any popular topic
Do a quick Google search on the subject of your video. See what pops up and make a list. Next write down a short outline or script and pepper it with these KEYWORDS to use in the video.The trick is to use Google to find the words you are going to use in your script, since these words will eventually drive traffic to your video, which people will watch. These party folks will become interested in you, book you and then BAM! You just made some money from what people love to do, which is search the web.
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Below are some examples were we converted typical DJ and crowd interviews into a “How to” / “Tips” videos. Which are the most popular searched videos on the web.
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Mc Sky Marshal being interviewed.
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DJ Paris Wang and DjBlaz Gallegos promoting their events at the Standard Rooftop.
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Dj Paris Wang and DJBlaz Gallegos promoting Open Air while Karin Bash promotes her events, all wrapped in a ‘How To / Tips” video.
