DON’T MESS WITH THE GOOGLE GODS

Yes they do use humans to verify that what is writing in the Title and Description are indeed in the videos. So don’t stuff your Title and Description with just a list of keywords. Use those words to make coherent and complete sentences, and make sure that they indeed have something to do with your video.

USE TITLE OR HEADLINE

“How to” is the most powerful way to start a title. Also include the word “Video” in your titles because people do search for it. Use this same title for your Blog post title. Make sure to KEYWORD the TITLES and SUBJECTS you are using, so they show up on search engines.

MAX OUT THE DESCRIPTION AREA

The description area is where the magic happens. Some things to keep in mind:

1) The first 25 words will be used by the search engine.

What that means is that if someone searches for a video these are the words used to find

a video.

2) You can add your web site Url in the description. Be sure to have the complete

url http:// so that it will be a direct link.

3) Include any major brands and topics with a link to their site, since this will help draw

traffic back to you when people search for them.

Below is a very good example (major keywords are underlined).

How to double your dating experience with these iPhone travel apps, Some are free from theApple Store and iTunes. Part 2 http://www.youtube.com/watc… http://super-fly-life.com/ Time with Ala…

TAG! YOU’RE IT!

Just as above use keywords. And yes, you can use “HowTo” and “How To” as tags. Be sure to include the name of your restaurant.

THUMBNAILS

YouTube pulls these images from 1/4, 1/2 and 3/4 time marks. Pick the best out of the three. NOTE: if you do change it, it does take about six (6) hours for it to switch over.

FIRST…

Log into your YouTube channel.

Channel Title:

(Adding the title of your channel)

• Click on “Username”…

(This is Channel View)

• Click on “Edit Channel”…

(Towards the top of the page)

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CHANNEL DESCRIPTION

Add a description of your channel. Utilize keywords and write things in terms of benefits for your viewers. Create at least one link back to your site. To ensure the link to your site will be clickable, remember to add the http:// in front of your domain name when you add it…

CHANNEL TAGS

Add keyword tags that relate to your channel and content…

CHANNEL TYPE

Change your channel type to “Guru.” Note: you will need some “How to” videos to qualify for “Guru”(You should make these anyway, since they are the most watched videos).

SAVE SETTINGS

• Click on the “Update Channel” (to save settings).
• 
  

LINK BACK

Adding a URL of your site:

• Click on “Account”…
• Click on “Profile Setup”…

(add your website URL space provided)

• Click on the “Save” button.

And you’re done! Consider yourself OPTIMIZED.

TO THE MOON

PING! YOU’RE IT!

And last but certainly not least, ping your YouTube channel as soon as you add new content. Ask everyone and anyone you know to view your video, RATE it, SUBSCRIBE and add COMMENTS. This will start the momentum for your customers to do the same and shoot your videos to the top of the Google gods list..

WRAP IT UP

In closing, remember the goals:

1. Create outstanding content

2) Optimize your YouTube Video

3) Optimize your YouTube Channel

4) Use keywords cleverly and in the right places

5) Add URL’s in the right places

6) Link to your videos from where ever you can

7) Provide plenty of social proof for your videos

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